Revenue Planner
Revenue Planner
B2B Lead Funnel Calculator

Plan your path to predictable growth

Set a monthly revenue target and see exactly how many leads, ad dollars, and sales reps it takes to get there. Tweak the funnel assumptions to match your real conversion data.

Monthly Revenue Target
$

April 2026 baseline: $410,082 revenue from $55,431 paid spend (241 validated leads). Defaults from Apr actuals

$50K$2M
Sales Reps Needed
6
86% utilized 5.14 raw need
Monthly Paid Leads
824
266 big  ·  558 small
Total Monthly Leads
1,059
824 paid  ·  235 organic
Monthly Ad Budget
$104K
at $200 per validated
New Deals to Close
60
+ 24 upsells ($400K)
The Funnel

From cold lead to closed deal

Each stage shows what's needed to hit your target. Bars are scaled to the widest stage.

Funnel Assumptions

Tune your model

Forward Forward-looking defaults: $200 CPL, $10K ACV, 100 re-engagement calls, 70% book rate, 20% close rate. Click "April" to load the calibrated April actuals.
Share of monthly revenue from existing-customer upsells (reduces new-biz target)
Paid spend ÷ validated leads — April actual was $230 ($55,431 ÷ 241)
New-business ACV
Average value per upsell deal — typically higher than new-biz ACV
% of showed-up calls disqualified — reps still spend the time
Share of leads in the >$1M tier — informational only (all deals get rep calls now)
Organic site leads — flow through good-lead rate, booking, show-up, close like paid
Past-database touches worked by reps; ~100 is the revised baseline
Annual Outlook

YTD + the rest of 2026

Revenue and deals combine Jan–Apr actuals with forward projections. Ad spend and leads count forward only — May through December.

Annual Revenue
$4.8M
Forward Ad Spend
$208K
5.2% of revenue
Forward Leads
2,964
Annual Deals
400
Forward Revenue by Channel May–Dec only
Website Organic
$0
—
Re-engagement
$0
—
Upsells
$0
—
YTD + Forecast

This year, plotted out

May→Dec growth:
Month Revenue Deals Paid Leads Ad Spend Reps Needed

Jan–Apr revenue and deals are actuals from internal records. Mar deals interpolated at ~$9,750 ACV. May–Dec rows show what's needed to hit the target above, compounded by the growth toggle. Ad-spend and lead columns are blank for actual months — the model only forecasts them forward.